Welcome back.

Today's lie: "I need a better idea."

Lie #2: I need a better idea

This one sounds reasonable.

After all, if you're going to spend months (or years) writing a book, shouldn't you make sure it's the right idea?

Maybe.

But what if you're already overlooking the best idea?

The truth is: The best idea is the one you're obsessed with.

In today's audio, I talk about the difference between an idea that sounds good on paper and an idea that actually has energy behind it.

Because the best idea usually isn't the one you think will sell.

It's the one you can't stop thinking about.

One question I want you to think about while you listen: Which idea are you secretly obsessed with?

The goal isn't to find the perfect idea. The goal is to find an idea that generates more ideas, excites you, and refuses to leave you alone.

Check your inbox for tomorrow's lesson.

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